Learn About Green Travellers
As always, sound business practices mean backing up decisions with solid research. When looking to green up your business or to marketing the unique environmental initiatives you’ve already taken the same theory holds true. Unfortunately, at this stage with the whole green / eco-tourism thing still being relatively new (at least new to mainstream) it can be difficult to find appropriate and useful information.
The good news is, that is very much changing. And the recently released CMIGreen Green Traveler Study, is certainly very much worth taking a look at. It provides detailed information in four key area:
- Sustainable Traveler Trends
- Consumer Attitudes
- Branding
- Measuring ROI
With consumers increasingly aware and making decisions based on social and environmental impacts, information such as that contained within this report should not be overlooked.